Summer’s going on a business trip in July. I wanted to go with her since the hotel and car are free. But it cost so much and now airlines are charging for everything. I found this ad.

This ran as part of a full-page ad in the Wall Street Journal yesterday. Pure brilliance.

Underneath what’s pictured above were these sentences:

No 1st or 2nd Checked Bag Fees

No Change Fees

No Fuel Surcharges

No Snack Fees

No Aisle or Window Seat Fees

No Curbside Checkin Fees

No Phone Reservation Fees

Yes, there are plenty of good reasons why Southwest trounces the competition in customer satisfaction surveys, but this ad sums the main one up nicely. I know what I pay for a ticket is the final price and, to borrow their language, they won’t #$*!% me over.

Now if only they flew to Atlanta…