You really don’t understand a church until you know what it’s made of. Summer and I have visited a lot churches over the last year looking for what works and what doesn’t. What makes a church successful is sometimes murky at best. What churches do are so numerous, expensive and sometimes emotional that we easily focus on the urgent instead of the important. Perhapes we could try a different approach.
Here are fives pieces of a church that we must pay attention and connect the dots:
NUMBERS are observational. Normally churches scrutinize numbers for worship attendance or financial giving while valuable it’s the wrong focus. We should ask why. Why did “x” amount of people worship? What do people actually do? How many people participate? Who gave to what? Numbers are compelling to some churches, and ignored by others. Numbers are powerful, overlooked and sometimes mistaken for boring. You don’t have to understand the what, you merely need to know the why. Numbers are the data that calculates if what you’re doing is compelling enough to count.
STORIES define everything you say and do. Stories are why people come and why they stay. Every person, every volunteer, every ministry and every area in your church has and provides stories. That’s because all we can work with as humans is stories. I want to reason that numbers and stories are the two building blocks of a successful church – the other three are built on these two.
EXPERIENCE is the physical manifestations of the story. If your story is that you are cutting edge/missional/relational/vibrant, then your ministries better be. Average churches for apathetic people are a common story, but not one that spreads. When in doubt, re-imagine the church. Push it to be the story, to live the story, to create a celebrated experience.
INTERACTIONS are all the strategies the church uses to actually touch the seeker or attendee. Interactions range from mail market pieces to billboards, from the way you answer the inquisitive parent to the approach you take to a rude comment card. Interactions are the hero of being the church, because there are so many and most of them are so cheap. Unfortunately, all lazy churches do is disapprove and disappear from culture. Which creates an interaction that contradict your story, right?
CONNECTION is the highest level of enlightenment, the end goal. Connection between you and the seeker, definitely; but hopefully a connection between seeker and God. Great churches create community, groups of people who focus on a level of spiritual formation and meaningful personal interaction. Get the first four steps right and you may get a shot at this one.
Some questions churches must ask: Does this interaction lead to connections? Do our minitries support our story? Is the story pulling in numbers that demonstrate that it’s working?
In that light, what are you working on? If it’s not one of these five, not going to seriously change the dynamic of your church, why exactly are you bothering? My guess is that your church spends almost all of its time on the interactions.
Then again, I’m just a church planter.
Speaking of someone who serves, I want to endorse a friend who designed Graceland’s website. James Hafner has been a friend of the McCool’s for years now. He is more then a friend because he has been apart of many important moments our life. He photographed our first Christmas card in our home, Summer’s pregnancy pictures, and Tatum’s first professional shot - plus he has great taste in music.
